Lead Capture Landing PagesLead Generating Landing Pages

What is a lead generating landing page and why do you need one?

It doesn’t matter how much traffic your site gets if it doesn’t compel the visitor to take action and that’s what Lead Capture Landing Pages are designed to do. Most people make the mistake of spending thousands of dollars and a lot of time creating beautiful websites that are simply ineffective at converting visitors into leads.

If you already have a website, we are not suggesting that you redo it or get rid of it. You can still have your beautiful brochure website which is a great place to send your existing customers. The addition of a Lead Capture Landing Page is designed to help you to get your prospects to give you their information or pick up the phone and call you.

Here’s How It Works:

  • You give the prospect something of VALUE for FREE or for a HUGE discount. This is your IRRESISTIBLE OFFER.
  • In order to get your IRRESISTIBLE OFFER, the prospect enters their contact info such as name and email address into a lead capture form on the page.
  • The goal is NOT to try to sell them at this time. You are simply offering them something of value in exchange for their contact information. This builds trust.
  • Now you have way to follow up with this person and add them to your marketing sales funnel.

Here’s What We Do:

  • Create a custom Lead Capture Landing Page site with up to 5 pages.
  • Match the colors of your logo or existing website.
  • Add your irresistible offer.
  • Add a call-to-action.
  • Add an Opt-in form that enables you to capture the prospect’s contact information.

Here’s Why You Need It:

  • If you are paying to drive traffic to your site, you want to be able to control that traffic.
  • This way, you can market to these prospects on a regular basis.
  • Educating your prospects and customers builds trust.
  • Sharing information about specials encourages repeat sales.

 

GoGoogle Places Localogle Places Local

What is Google Places Local Marketing and why do you need it?

Seventy percent of internet users search online when shopping for local products and services.  If you are a local brick and mortar business people are searching for your industry along with a geographic modifier such as Orlando Plumber, Miami Dentist, Denver Chiropractor, etc. Even when no city or town is included in the search, Google can automatically detect the location from where you are searching.

Here’s How It Works:

  • The majority of these types of searches trigger a Google Map and Google will display up to 7 of these Google Places Pages on the first page of results.
  • These Google Places Listings are identified by a special map marker along with a letter and a corresponding marker on the map.

Here’s What We Do:

  • If unclaimed, we will claim your existing Google Places page. If none is found, we will create one on your behalf.
  • We will optimize your Google Places page details including description, category, keywords, photos, and videos.
  • Promote your site in over 300 directories to help your listing have more citations around the web, helping with your visibility and Google rankings.

Here’s Why You Need It:

  •  If you have a Local Business, people can see where you are located on the map.
  • Your Google Places page gives the prospect additional info about your business including reviews.
  • This is a great way to get on the first page of Google and doesn’t take as long as the regular organic search results.
  • Results can be seen within a few weeks to a few months.

 

SEO - Search Engine OptimizationSEO For Google Organic Listings

What is SEO and why do you need it?

SEO is short for Search Engine Optimization and this term encompasses all of the on page and off page techniques that make your site rank higher in the search engines.

SEO includes on-page factors such as including a site map, optimizing the META Title, META Keywords, META Description, Footer Navigation, Content Creation, and so forth.

SEO also includes numerous off-page factors such as Article Writing and Submission, Press Release Writing and Submission, Directory Submissions, Social Bookmarking, and a whole lot more!

Here’s How It Works:

  • The more relevant your content is, the higher your site ranks in the search engines. This is determined by the on-page factors mentioned above.
  • The more popular your site is, the higher it ranks in the search engines. This is determined by the off-page factors such as the number of high-quality links pointing back to your site. The links come from places like articles, press releases, forum profiles and commenting, blog commenting, social bookmarking, etc.
  • The key is to select the best keywords, analyze your competition, and do more than they do!

Here’s What We Do:

  • We begin by analyzing your keywords to ensure that we are targeting people who are actually looking for what you’re offering.
  • Next, we analyze your competition to see exactly what they are doing.
  • After that, we make certain that your site is properly optimized by adjusting the on-page factors.
  • Lastly, we focus on the off-page factors and begin promoting your site to increase your site’s popularity, drive traffic, and increase search engine rankings.

Here’s Why You Need It:

  • SEO helps your site to rank high in the Organic Listings. These are the sites that Google believes to be the most relevant based upon the keyword query.
  • This is one of the most difficult and rewarding strategies.
  • Results can take up to several months depending on the competition.

 

Pay Per Click

Google AdWords PPC Marketing

What is PPC and why do you need it?

PPC is short for Pay-Per-Click marketing. In this instance we are referring specifically to the paid ads that appear either at the top and/or the right side of the page of Google search results.

Here’s How It Works:

  • Your listing appears on the first page of Google in the form of an ad.
  • You bid a certain amount to appear on the first page and this is the amount you pay every time someone clicks on your ad.

Here’s What We Do:

  • We create your Google AdWords account and campaign.
  • We do keyword research to ensure that you are bidding on the most profitable keywords.
  • We manage and optimize your campaign.

Here’s Why You Need It:

  • PPC is the fastest way to get on the first page of Google.
  • Allows you to compete with older sites that have a huge amount of back links.
  • Results  happen immediately.

 

Video Marketing & PromotionYouTube Video Marketing

What is Video Marketing and why do you need it?

Video is incredibly popular and YouTube is the #2 search engine in the world, right behind Google. People spend a lot of time on YouTube and having videos can increase your brand awareness.

Here’s How It Works:

  • Google loves video and Google now owns YouTube.
  • This means that a properly promoted, highly optimized YouTube video can end up on Google’s first page of search results.

Here’s What We Do:

  • If you have existing videos that you would like us to promote, we can take care of that.
  • If you do not have any videos, we can create slide show style videos with music.
  • We then create an optimized YouTube channel for your videos.
  • After that, we promote your videos so that they will rank highly for your keywords on both YouTube and Google.

Here’s Why You Need It:

  • YouTube videos can help to build brand awareness.
  • YouTube videos can be embedded right on your website.
  • When Google displays a YouTube video on the first page of search results a video icon is displayed next to the listing, causing it to really stand out.
  • Results can happen fairly quickly, usually within a few weeks.

 

SSocial Media Marketingocial Media Marketing

What is Social Media and why do you need it?

Social Media is all the rage and understandably so. Social Media allows you to build relationships with your prospects and customers by interacting with them on Social Media platforms such as facebook, Twitter, and LinkedIn.

Here’s How It Works:

  • Online social activities such as joining groups, initiating discussions, and sending tweets,  allows you to build trust with your friends and followers.
  • People do business with people they know, like, and trust.

Here’s What We Do:

  • Create and optimize your facebook profile, Google + profile, Twitter profile, and LinkedIn profile.
  • Perform updates, join groups, and get you friends and followers.

Here’s Why You Need It:

  • Social Media increases your brand awareness.
  • Social Media allows you to foster relationships with prospects and existing customers.
  • Social Media can be more viral in nature as your friends and followers may want to “share” your information with their circle of friends.
  • Results can vary greatly depending on the industry.