first page googleIn becoming acquainted with internet marketing, web promotion, and search engine optimization, some of the terms may at first seem unfamiliar. Don’t let navigating the internet maze stop you from getting where you want to go; to the top of the search engines!

Use this list anytime you come across a term you don’t recognize or understand. Although not complete, it will give you a basic foundation.

Below you’ll find a list of some commonly used internet marketing terms.

Internet Marketing Definitions

  • Above the Fold – This refers to the most valuable part of a webpage.  That is, the part that can be seen without having to scroll down.
  • Algorithm – The complex formula a search engine uses to determine the relevancy and importance of a web page, thus determining the order in which it will be displayed to the web user.
  • Blog – Originally called a “web log”, the term was shortened to “blog” and it refers to a site that is updated more frequently than a static web site and it often invites the users to share their comments.
  • Domain Name – The domain name is part of the web address.  It’s a subset of the URL.  The domain name for this site is whereas, the URL for this page is
  • Google Maps Listing – A search listing which showcases a particular business on a Google map within a given industry.
  • Google Places Page – A page which is accessed by a Google Maps link which accompanies a Google Maps Listing.
  • Keyword – A word used to perform a search within a search engine.
  • Keyword Phrase – A group of words used to perform a search within a search engine.
  • KEI aka Keyword Effectiveness Index – The comparison between the number of searches for a given keyword or keyword phrase and the number of competing pages for that particular term.
  • Keyword Research – The analysis of which keywords and keyword phrases will bring you the most visitors.
  • Pinging – The act of notifiying the various blog tracking sites that your blog has been updated with new information.
  • RSS Feeds – RSS or Really Simple Syndication is a method of notifying a visitor that a site has newly updated information.  If a visitor subscribes to a site’s RSS feed the site’s new information is delivered to the visitor automatically, thus saving them from repeatedly checking the site for new content.
  • Search Engine – A program that indexes web documents and then matches those results to the user’s search request.
  • Search Engine Optimization – The process of increasing the quality and/or number of visitors to a web site through a search engine’s search results.
  • Social Bookmarking – A way for internet users to store, manage, and share their favorite web pages and sites.
  • Social Networking – Online communities where individuals share comments, experiences, photos, and more.
  • Spider / Robot – Automated programs used by search engines that crawl the web looking for new information via links to other pages.
  • URL – Uniform Resource Locator.  This is the entire web address including the standardized format used on the internet which are the letters “http://www.” preceding the domain name.
  • Video Marketing – The art of creating and sharing videos to deliver your message to your potential customers.
  • Web Site Promotion – The process used to drive traffic and attract visitors to a web site.
  • Web 2.0 – A term not easily defined, Web 2.0 refers to the second generation of internet-based services such as social bookmarking, blogging, rss feeds, social networking, video marketing, and so forth.